Lang Marketing can develop proprietary brand performance information for virtually any car and light truck product category.

Individual Brand Analysis reports are available on a product basis for each of the six key markets covered.

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Lang iReports provide valuable insights on changing competitive conditions and aftermarket trends.

Original insight found nowhere else.

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Lang addresses areas such as Competitive Analysis, Product Evaluation, Market Size & Trends, Competitor Strategies, and Product Life Cycle.

Lang Marketing brings a wealth of information and resources to your project.

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Lang Marketing can provide the Due Diligence information, analysis, and evaluation critical to making objective and timely decisions.

Other services include in-depth strategic analysis, forecasting, and competitive analysis.

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Our Services:

Lang iReport

The Lang Aftermarket iReport is the most widely distributed and intensely read analysis of the rapidly changing auto parts industry based on original research... Learn more

2025 Lang Aftermarket Annual Report

The 2025 Lang Aftermarket Annual, a digital 310-page report, provides unprecedented in-depth analysis of all key aspects of the light vehicle aftermarket... Learn more

Put Lang Marketing on Your Team

Create a one-on-one working relationship with Jim Lang. All work is strictly confidential and can be covered by an NDA. We can provide as much or as little assistance and input as you need... Learn more

Consulting Retainer Sevices

Lang Marketing offers Consulting Services on a retainer basis, providing proprietary information and analysis according to individual companies... Learn more


Brand Analysis

Lang analysis has developed brand share and brand performance analysis of the U.S. aftermarket and has the most comprehensive database... Learn more

Project Analysis, Industry Trends and Forecasts

Building on its unprecedented capability for developing market trends and forecasts, Lang Marketing can provide the insightful analysis needed by... Learn more

Acquisition Advisory Services and Due Diligence

Lang Marketing can provide unique assistance to your acquisition team and can provide a wide range of services such as in-depth strategic analysis... Learn more

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